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Synergy CRM |
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| Introduction |
In these demanding times, CRM has become a complex operation that needs unprecedented levels of commitment from an organization. A keen and perceptive understanding of the customer and the processes, constant and diligent monitoring of every aspect of customer related activity and quick, efficient response have become crucial not just for success, but for survival itself. A poorly prepared or under equipped organization will find it impossible to compete, eventually losing ground, and customers, to competition.
For a company with a large number of partners distributed over a wide geographic spread, the task is critical but difficult - manual or archaic methodology just isn't up to it. The message to corporations with outdated or inefficient CRM methods is clear - upgrade now or die. |
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| Key Features |
Synergy is completely Web Based |
Synergy is a 100% web based solution that stores your entire CRM information - customer databases, transactions, reports, status information - on a central server, and is accessed through a normal web browser.
All your users - partners, sales and service personnel, company managers, customers - need to access Synergy is a PC with an internet connection, and they can use the tool wherever they may be.
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There is no installation required at the client end , and therefore no attendant hardware requirement either. Compare this with the alternative of installing PCs, internet connections and software in hundreds of partner locations, as you might have to do with an off-the-shelf CRM product. |
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This eliminates the task of meticulously synchronizing the data between a large number of user machines, ensuring complete consistency, instant updation and dramatically reducing the chances for human error. For organizations with a wide partner network, coordinating data and information across a large geographic spread (including remote areas) has never been easier. |
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Since it is operated as a normal web page through your browser, the easy familiarity of the interface cuts the learning curve down to almost nothing - no new interface conventions to come to terms with or screens to figure out. |
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The web-based architecture also makes it easy for integration with other applications. |
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Upgradation of Synergy is a zero cost, zero effort affair. We upgrade at our end, and you get the new features - from day one, completely free. |
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Synergy is Based on an ASP Model |
A key aspect of Synergy is that you don't actually buy the software - you pay for using it over a period. Thanks to the ASP model, you gain a number of advantages: |
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The initial cost for getting up and running with Synergy is considerable less than buying a solution off the shelf. |
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Combined with the fact that Synergy is completely customizable to your requirement, this model ensures that you only pay for what you use. You don't have to bear the cost of software features you don't really need. |
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| Synergy Involves Partner Relationships |
Partner relationship management is an increasingly important area of CRM today. For companies with a vast partner network, interfacing with partners, monitoring their activity and providing support is a challenge that must be met if the company is to thrive.
Synergy is designed to streamline this arduous job and give your organization a clear edge over competition. Its web-based architecture makes it the most convenient partner relationship management tool possible - since it can be used by your partners and their workforce even in remote areas. Since all data is automatically and instantly updated on a central server, data synchronization becomes a non-issue. |
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| Synergy is a Versatile and Powerful CRM Center |
The fact that Synergy is an economical and user-friendly tool can sometimes hide the fact that it is an extremely powerful CRM solution that is powered by a proprietary technology engine that has been tested and proven in installations that push the envelope in every area of CRM . With comprehensive modules for partner relationship management, complaint handling, request management, sales and service tracking and a host of other features, Synergy is the tool for all your CRM requirements. In fact, even if you don't have a call center for complaint handling, Cogent will setup and run one for you, powered by Synergy. |
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| Synergy CRM Module |
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| Synergy Sales helps selling organizations grow revenues more quickly, predictably and profitably by providing the means to focus on the right deals at the right time. Organizations using Synergy Sales find it provides unparalleled visibility into the sales pipeline, enabling sales professionals to "see" the top opportunities and enabling selling organizations to identify specific actions to better manage those opportunities to more rapid closure. With Synergy Sales, sales professionals are enabled to respond more effectively to sales opportunities. Contact and opportunity management within Synergy Sales enables sales professionals to find the right piece of information that is mission-critical to the sales situation, making them more effective in front of the customer.
Synergy Sales also facilitates discovery of customer needs and sharing of knowledge across the entire sales force.Synergy Sales allows sales teams to analyze how customers buy—allowing them to respond to opportunities more effectively with a multi-channel sales strategy.
By improving communications with comprehensive sales methodologies, Synergy Sales assists in driving best practices throughout the sales organization. Synergy Sales also enables sales organizations to implement a team-based selling strategy which facilitates better discovery of customer needs and sharing of knowledge in an effective manner across the entire sales force. |
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| Service Module |
| The Synergy Service allows organizations to build customer relationships and deliver consistent, world-class service while driving down the total cost of ownership through greater productivity and reduced costs. This lets organizations improve customer satisfaction by managing, synchronizing, and coordinating all customer touchpoints whether in the call center in the field, or over the Internet.
With Synergy Service organizations can grow revenue and increase service sales effectiveness, by improving contract renewal rates, off-warranty contract capture rates and overall market share.
Synergy Service enhances customer satisfaction by enabling product development and engineering to deliver high quality products based upon customer feedback, through support of multiple occurrence defects and release management.
Synergy Service includes auto-receiving functionality for inventory shipments sent to mobile inventories, which frees field engineers from error-prone, redundant tasks and allows them to focus on higher-value customer activities.
Synergy Service enables service organizations to dramatically improve the productivity and effectiveness of their service professionals, increase revenue and maximize customer satisfaction.
Synergy Service covers all aspects of a service business by supporting closed-loop problem resolution, call handling, preventive maintenance, contracts, schedule optimization, shipping, receiving, depot repair, parts, logistics and inventory management and invoicing functionality. |
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